Tag: Cross Promotion

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Sports Radio Can’t Develop Talent If Programmers Are Too Busy Becoming Talent

11 hours ago 0

"Programming is supposed to be about developing talent, building brands, creating opportunities and preparing the next person to take the next step. When the person responsible for doing those things becomes part of the talent lineup, the priorities inevitably become blurred."

Dolly Parton’s Death Shows Radio’s Real Power

26 minutes ago 0

When news broke yesterday that Dolly Parton had died...

SuperTalk 99.7 WTN, Matt Murphy Delivered Broadcast Excellence on Dolly Parton’s Passing

4 hours ago 0

Dolly Parton gave America so much for so long. It's only fitting that her hometown station gave her the send-off she earned.

20 Brands in 20 Days: Eric Wellman, Q104.3

10 hours ago 0

"The playlist spans from Elton John to Linkin Park — a four-generation bandwidth that most radio formats wouldn't dare attempt."

MLB Swung and Missed Again at a Golden Opportunity With Super Bowl Conclusion

Columns

John Mamola - February 10, 2026

"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."

How Sports Radio Can Change the Playbook on the Holiday Music Format Flips

Columns

John Mamola - November 18, 2025

"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"

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