"It’s going to be a CW-branded destination within the ESPN app, just like they have an NFL destination within the ESPN app. We control all of our content. It’s not unlike if it was just a CW app. It gives us that streaming solution that we, fans, and frankly the leagues have been asking us for."
"There are a lot of partners that we could have gone with and did talk to. Ultimately, the partner that we found to be the best path forward was working with the worldwide leader."
"Together, we will continue to transform the network into a premier destination for fans, offering dynamic live sporting events and engaging programming."
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."