"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."