"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."