"These broadcasts gave listeners a connection to the players, the programs, and the university. It meant something to me to help build that connection. UIC basketball, (men and women) and baseball stand as the only school in the Missouri Valley without home and road local radio coverage."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."