"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."