"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
The expansion features extra significance in 2026, however. Dallas is one of 16 cities in the United States, Canada, and Mexico hosting World Cup matches.
"George, Craig, and Gordon have built something incredibly rare in this industry—a show that has not only endured, but thrived with the same cast for more than 30 years"
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"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."