"I thought that NBC was full of s**t the way they did it. They sold it a little different. Like wait a minute, Michael's [Jordan] wearing the same clothes for six months."
"For me, it’s about seeing content that they haven’t seen from me before. When you’re at ESPN, there’s a certain model that they do things. Now, independence allows me to broaden my reach with different things I can do. Hopefully, earning a new appreciation for what I can bring to the table."
"I didn't want to have a lot of fluff. I wanted to spit real knowledge, take people behind the curtains, let them know how the sausage is made so fans will become better fans."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."