"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
Approaching The Summit is a series of special interviews created in partnership with Point to Point Marketing featuring speakers at the upcoming 2026 Barrett Media Audio Summit...
"Being sad, confused, concerned, angry, and emotional is natural when a job you love is going away. But part of a public job involves dealing with situations that are stressful and difficult."
"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.