"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Leagues can survive temporary ratings dips and negative media cycles. What they can’t survive is indifference. Indifference creeps in when fans start asking, “Is he playing?” before they ask, “What time is tipoff?”
"It's fun to fill in for a guy we always admired in Dan Patrick. We often say that if you want something, you got to make it known. We absolutely want that spot."
"I know there were other inquiries over the years. I think, for whatever reason, he was ready to do it now. He has incredibly fond memories of NBC. I don't think that's lost on anyone."