"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"College football fans demand content, and they aren't going to wait for ESPN to devote 2 minutes to their favorite team or conference on SportsCenter to get it."
"The best local shows are the ones that are going to give you three entertaining, uninterrupted hours on the local team that's fighting for an invite to the Sun Bowl!"
"Everything you do and every point you make should be in service of the larger idea. If they aren't, they are wasting time and weakening your content."
"Teams are only as good as their players. Media brands are only as good as their talent. Their entire value is based on having people that the audience wants to watch or hear."
"I wouldn't be surprised if Greg Sankey has taken a phone call from Jimmy Pitaro or Burke Magnus asking how they would feel about it just meaning more to Duke and UNC."
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”