"The former Yankee captain will only be in studio for FOX's coverage of the London Series, the All-Star Game in July and postseason coverage in October."
The series' director Randy Wilkins caught the advertisement outside of Fenway Park. He took a photo and tweeted. "This is currently outside of Fenway Park. Go YANKEES. #TheCaptain Shout out to ESPN marketing for the placement".
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."