Tag: Direct Results
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Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
Toast to 10: The Impact of Barrett Media Across Sales, Advertising, and Management
"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"
Day Spent With: Direct Results
"It really has to make sense, and then we work with the stations to make them work."
Takeaways From The 2023 BNM Summit
Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.
Direct Results, Omaha Steaks Reward 930 WBEN With $4K Advertising Buy at 2023 BNM Summit
At the 2023 BNM Summit, one of the final panels of the conference featured a Shark Tank style competition for three news/talk brands competing...
Everything You Need To Know In Advance of Next Week’s BNM Summit
"Our full agenda for next week's conference is set, and I've added a few last-minute surprises."
Managing The Crisis – Jill Albert, Direct Results
"Jill Albert discusses the present state of the advertising industry and when she thinks business will begin to return to normal."