Tag: Direct Results

Browse our Latest articles!

What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Toast to 10: The Impact of Barrett Media Across Sales, Advertising, and Management

"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"

Day Spent With: Direct Results

"It really has to make sense, and then we work with the stations to make them work."

Takeaways From The 2023 BNM Summit

Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.

Direct Results, Omaha Steaks Reward 930 WBEN With $4K Advertising Buy at 2023 BNM Summit

At the 2023 BNM Summit, one of the final panels of the conference featured a Shark Tank style competition for three news/talk brands competing...

Everything You Need To Know In Advance of Next Week’s BNM Summit

"Our full agenda for next week's conference is set, and I've added a few last-minute surprises."

Managing The Crisis – Jill Albert, Direct Results

"Jill Albert discusses the present state of the advertising industry and when she thinks business will begin to return to normal."

Popular

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."