"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."
"The experiment of a paid subscription didn't work. Do I think we're going there at some point in the future? Maybe five years, maybe 10 years? I agree with that, but we were early."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."