Tag: DoubleVerify

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Katie Zacharia, Aubrey Huff and the Art of Failing Fast

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"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

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"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

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"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

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PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Nielsen Acquiring DoubleVerify For Over $2 Billion

Business John Mamola John Mamola -
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."

YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth

Business John Mamola John Mamola -
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."

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College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

Columns 0
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

Features 0
"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

Columns 0
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Inventory Isn’t Innovation: Radio’s Revenue Problem

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"Digital doesn’t simply mean stopsets, logos on graphics or disjointed naming rights on anything reaching a stream or screen."