"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
"The alternate telecast debuted in 2021 and has since won multiple Sports Emmy Awards. It runs across 11 regular-season games this year, plus a February 14 alternate telecast of Super Bowl LXI — the first ManningCast of a championship game."