Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"We are excited to once again work with the NFL, EA SPORTS, and Genius Sports to offer fans the ability to watch Madden NFL come to life, exclusively on Peacock"
"EA Sports, the maker of popular sports video game franchises like the Madden and FIFA series, was near a deal with NBCUniversal for a merger. That fell apart due to a disagreement over the price and power structure of the new company."
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."