"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"
"Even the low end of interest has to justify the price, because no matter what, if this is the path forward for Apple, it will always be paying based on the value of the sport to the market most passionate about it."
"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"