Tag: Edison Research Share of Ear
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Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows
In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.
Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
AM/FM Radio Reaches New In-Car Usage Highs, Edison Research Data Shows
Of all ad-supported in-car listening, 83% is spent with AM/FM radio.
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Smart TVs Emerging as Key Audio Platform, Edison Research Finds
Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).
At-Work AM/FM Radio Listening Jumps 10% in 2025, Edison Research Data Shows
The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
2024 Edison Research Share of Ear Shows the Good and Bad of Radio’s Future
Radio is seeing a drop-off, but audio consumption isn't in the same boat, and that's a key distinction going forward.