"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."