Tag: ESPN DTC

"If it did, I’d be really disappointed in the league as much as I am our place for agreeing. But that’s not the way it goes."

"According to the Sports Business Journal, YouTube is engaged in talks with the NFL regarding four games that were carved out as part of the league’s equity arrangement with ESPN."

"This isn’t about turning First Take into a hockey show. It’s about recognizing when the sports world hands you a moment bigger than your usual programming habits."

"If the league aggressively markets the rivalries born in Milan Cortina, the personalities that emerged on the Olympic stage and the playoff races about to heat up back home, this can become more than a two-week spike. It can become a bridge."

"What ESPN is betting on isn’t a one-for-one trade in raw audience. It’s momentum. It’s trajectory. It’s cultural currency. Women’s sports are no longer a novelty — they are appointment viewing for a growing, younger, and more engaged audience."

"Are we going to have a bunch of non binary transgender athletes commentating on athletics. I don't know what it means."

"They have messed with our habits. This all you got to do."

"There’s a narrow stereotype about how women discuss sports. If you guys think we’ll be sitting around braiding each other's hair, that’s not what this is going to be about."

"I think this is a bit of a bridge too far. Probably shows you how much power he has over there at ESPN."

"Through February 9, women’s college basketball games across ESPN platforms are averaging a 33% increase compared to last season, putting the network on track for its most-watched season in 17 years."