"If you look at what you really need for Flagship to be successful, you need the content – we’re good. You need the product – we’re good. And we need the enhancements to the product. Again, ESPN+ is the foundation."
" The company will look to continue to embrace movements in the digital space and the proclivities of its viewers and sports fans at large as it looks to serve the sports time anytime and anywhere for years to come."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."