Tag: ESPN

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Was Michael Jordan’s NBC Sports Run the G.O.A.T. Disappointment in Sports Television History?

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"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."

Why Kaitlan Collins’ CNN Tribute to Dolly Parton Stood Out as Path Toward Her Future

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Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.

20 Brands in 20 Days: Patti Marshall, Q102 Cincinnati

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"Before radio, though, music was her first language."

What WFAN’s Al Dukes Hopes To Share at Boomer Esiason’s Radio Hall of Fame Induction

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"Boomer has been doing this longer than he was a football player. So, there’s a great story to tell in Chicago."

Stealing a Page From The Donald Trump Playbook

Columns Jason Barrett Jason Barrett -
Over the past few weeks I've had the opportunity to relax, reconnect with friends and family in NY and simply enjoy broadcasting without dealing with...

The Challenge of Replacing High Profile Personalities

Columns Jason Barrett Jason Barrett -
In light of the recent news of Colin Cowherd leaving ESPN, I thought it'd be a good time to take a look at the...

Standing By Your Brand

Columns Jason Barrett Jason Barrett -
I was reading Richard Deitsch's column on Sports Illustrated when I stumbled onto something that got my juices flowing. It was a response from Yahoo...

Zampillo Named PD of ESPN 980

Radio Jason Barrett Jason Barrett -
SiriusXM Executive Producer of Sports, Bleacher Report Radio and NBA Radio Director of Programming Dan Zampillo is joining Red Zebra Broadcasting as Dir./Programming for...

Is Sports Radio Ready For Its Future?

Columns Jason Barrett Jason Barrett -
A few weeks ago I announced on this site my intentions to leave San Francisco as Program Director of 95.7 The Game in the...

Scott Masteller Exits ESPN Radio

Radio Jason Barrett Jason Barrett -
Longtime ESPN Radio programming executive Scott Masteller has exited the network, where he’s had a nearly 14 year run. Most recently ESPN Radio’s Senior Director Radio...

Why Strong Branding and Imaging Is Needed In Sports Talk Radio

Columns Jason Barrett Jason Barrett -
In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....

Discovering New Talent

Columns Jason Barrett Jason Barrett -
This week I had the privilege of spending a few days in Bristol, CT at ESPN among some of the brightest minds in the sports...

Freddie Coleman – ESPN Radio

Features Jason Barrett Jason Barrett -
For many sports broadcasters, the opportunity to work for ESPN is a lifelong dream. It is viewed throughout our industry as one of the...

Brandon Tierney – CBS Sports Radio

Features Jason Barrett Jason Barrett -
Many times in life we're presented with opportunities that force us to adjust our thinking and reconsider our original game plan. Nobody knows that...
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Why Kaitlan Collins’ CNN Tribute to Dolly Parton Stood Out as Path Toward Her Future

Columns 0
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.

20 Brands in 20 Days: Patti Marshall, Q102 Cincinnati

20 Brands in 20 Days 0
"Before radio, though, music was her first language."

What WFAN’s Al Dukes Hopes To Share at Boomer Esiason’s Radio Hall of Fame Induction

Features 0
"Boomer has been doing this longer than he was a football player. So, there’s a great story to tell in Chicago."

Bobby Bones is Opening His Playbook to the Radio Industry

Columns 0
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."