"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
You have now become what you once despised and loathed. Maybe you didn’t understand the impact or importance of the relationship when you played or coached, but now you’re one of us. It borders on hypocrisy.
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull.
I wonder if the delicate dance between honesty and not wanting to offend is the same at the “table” as it is on the radio airwaves. Regardless, the prospect of conversations in both places can be both refreshing and frightening.
Constantly, the leaders of major brands will say: "We're not in the radio business, we're in the content business." But if you're leaving out one entire area of content, are your words hollow?
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."