Tag: Featured
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One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.
Burke Magnus Likes The Hand He Has to Play at ESPN
"People will get a look into the ESPN business like they’ve never had before."
It’s Time to Celebrate the Reach of Radio
"I thought looking at the broader radio picture that could impact your sales story as Pew presents it would be a good reminder of what we have to offer."
Credit Jerry Jones for the Media’s Dallas Cowboys Obsession
"As we get ready for the 2023 NFL season, Jerry Jones’ NFL legacy is firmly intact."
Is the Current Debate Format the Best We Can Do?
It’s time to take a hard look at the process and rather than do what’s in the best interest for us in the media, do better for the American people.
Burke Magnus: There’s Room For ESPN To Do More With Stephen A. Smith
"I would put him near or at the very top of our talent roster in terms of his profile and the success of the show."
When Does a Broadcaster Wear Out Their Fun Fact?
As broadcasters, you can’t assume that everyone is listening/watching every game, every inning, every quarter, or every half
How Much Patience Do You Need for Your Rush Limbaugh Replacement Show?
Patience is a virtue in these situations. If it’s not popping by the end of this year, it may be the time. Sometimes shows don’t work. The show may just be what it is.
News Media Reacts to First Republican Presidential Debate
Reaction from the news media was mixed. Some believed certain candidates performed better than others.
Burke Magnus: Audio is ‘Work in Progress’ for ESPN
"It’s in a little bit of a transformative period right now."