“For ESPN, it's easily their biggest content swing in the Pitaro era outside of live sports and it certainly makes their daily lineup more varied, and probably more interesting.”
Local shows should focus on local topics and ignore national topics, right? No, that is wrong.
It is all about Topic A: What are people talking about? ...
"I can walk into a meeting and say, 'Well, we're just like you. We're a local business born and raised right here in Houston, Texas. So we're very similar to you.' I think owners of businesses appreciate that."