"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."
"This month followed the more traditional March Madness path towards the Final Four, which will conclude in next month’s interval, which primarily drove the cable category."
The 11-point comeback by Houston to eliminate Duke later in the day contributed to an average of 16 million viewers, indicative of the most-watched game of this year’s tournament thus far.
“Recognizable names matter. They are what draw interest from casual fans and keep them coming back. It’s something the men’s game has been missing for a long time.”
"What makes the opening rounds great is when Cinderella advances. But at a certain point in the tournament, when it comes to historical television viewership, you want teams that are proven TV draws."