Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."
"For me, it’s about seeing content that they haven’t seen from me before. When you’re at ESPN, there’s a certain model that they do things. Now, independence allows me to broaden my reach with different things I can do. Hopefully, earning a new appreciation for what I can bring to the table."
"In my perfect world, I'm getting you back. You know, I ain't gonna stop. I ain't gonna rest. I'm gonna keep trying to get you back. You know how I roll, and I'm gonna keep that going."
"For now, the man who once looked like the biggest risk ESPN ever took may actually be the network’s best example of how to maximize the relationship without walking away from the brand that helped build it."
"I didn't want to have a lot of fluff. I wanted to spit real knowledge, take people behind the curtains, let them know how the sausage is made so fans will become better fans."
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."