Tag: Folarin Balogun

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Why Radio Should Stop Chasing 25-54 and Own Its Market

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"Stop thinking innovation only means chasing teenagers on TikTok."

Understanding The Shifting Economic Culture of Americans

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"We must encourage businesses to operate responsibly while also recognizing the value they create. We should continue addressing inequality without demonizing achievement or confusing equality with equity. In turn, we should celebrate innovation and entrepreneurship while demanding ethical leadership."

FIFA’s Balogun Decision Should Encourage Sports Radio To Break More Rules

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The FIFA World Cup has been nothing short of...

How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots

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The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

FIFA’s Balogun Decision Should Encourage Sports Radio To Break More Rules

Columns John Mamola John Mamola -
The FIFA World Cup has been nothing short of the greatest story in sports this calendar year. My apologies to the New York Knicks,...

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Understanding The Shifting Economic Culture of Americans

Columns 0
"We must encourage businesses to operate responsibly while also recognizing the value they create. We should continue addressing inequality without demonizing achievement or confusing equality with equity. In turn, we should celebrate innovation and entrepreneurship while demanding ethical leadership."

FIFA’s Balogun Decision Should Encourage Sports Radio To Break More Rules

Columns 0
The FIFA World Cup has been nothing short of...

How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots

Columns 0
The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

When Will Other TV Networks Copy Fox News’ YouTube Strategy?

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Clips aren't just filler content. They're the front porch to everything else a network produces. A well-placed clip welcomes a viewer in, and if that viewer likes what they see, they'll walk through the front door.