Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
Audacy has repositioned rhythmic AC WSTR Smyrna/Atlanta as a brighter AC outlet. The station now carries "Atlanta's Upbeat Variety" positioning effective today.
What We Know:...
"Each year, Daybreak Entertainment assembles a fresh collection of holiday tracks that stations can use for seasonal airplay, bumper music, or music beds"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
"I’ve learned one really important thing: You can’t take the pulse of America if you don’t talk to Americans. You’ve got to get on the ground, shake hands, ask questions, and then listen to the people."