Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”
"To those of you at Fox with any power -- from Lachlan on down -- know that things like this only harm the company's reputation. Not among your enemies, who will hate you no matter what, but among your supporters, like me, who get pained when the hyperbolic attacks turn out to be true."