Tag: GfK

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Katie Zacharia, Aubrey Huff and the Art of Failing Fast

"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever

"Perhaps some of these ideas will make their way to the United States soon."

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College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Inventory Isn’t Innovation: Radio’s Revenue Problem

"Digital doesn’t simply mean stopsets, logos on graphics or disjointed naming rights on anything reaching a stream or screen."