"There was something comforting about turning on ESPN and seeing that ticker crawling across the bottom. It told you that you were plugged into the sports world. Today, the sports world isn't waiting at the bottom of our television anymore."
"By spotlighting FIFA’s premium content and unlocking new opportunities for media partners and creators, this agreement will engage global fans in ways never seen before."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."