Tag: iHeartMedia
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Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
How Steve Czaban Recovered After the End of iHeartMedia’s 97.3 The Game
"Sports radio is an expensive format. To me, when done right, it’s a durable, dependable, money-making format. Even more so now, with fewer things that get the collective eyeballs and ears at one time."
Radio Personalities Are Why People Listen — So Why Does the Industry Keep Cutting Them?
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
An iHeartMedia, SiriusXM Merger Plays Defense While Betting on Audio’s Future
"Bigger doesn’t always mean better—especially in a media landscape where the audience, not the distributor, holds the power."
SiriusXM, iHeartMedia Hold Merger Talks: Report
iHeartMedia owns more than 850 terrestrial radio stations. Meanwhile, SiriusXM currently has 33 million subscribers, according to its latest financial results.
Jeff Hurley Added as iHeartMedia SVP Programming Philadelphia
"Growing up in Pennsylvania, this feels like a dream come true in the best possible way."
iHeartMedia Names Christopher Layfield as VP Programming in Louisville
"Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners."
The Fred Show Takes Morning Drive at Hot 99.5 and Z104.3 After Exit of Intern John
"These cities and stations are home to a legacy of remarkable voices, and we're honored for the chance to earn our place among them."
Kristen Gates Departs Atlanta’s 94.9 The Bull After 18 Years
"Gates was The Bull's longest-tenured on-air employee."