"We love each other. That means we can give each other the business without being mean. The dynamic is so familiar to people. When listeners tune in they immediately identify with it."
Randy Michaels compared radio to railroads. Trains are still running, and radio stations are still playing the hits of yesterday and today. But there’s a lot less of both.
"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."