Tag: Interactive Advertising Bureau

Browse our Latest articles!

If NHL Teams Don’t Value Radio, Then Why Should Radio Value the NHL?

0
"Teams are absolutely entitled to control expenses. No one should fault them for searching for operational efficiencies. But partnerships work both ways. If one side continues reducing its investment, the other side eventually reevaluates its own. That's just smart business."

Why Former Radio Executive Dan Mason Finally Wrote His Life Story

0
"Some of it is personal, some of it involves radio, some of it involves sports broadcasting, which I did, and some of it involves acting, which I did."

Explaining The Difficult Balance in Sports Reporting That the Public Never Considers

0
"Fans judge reporters by the stories they publish. They never see the ones that stay in a notebook because they don't affect the game, the team or the public."

Can The Wall Street Journal Challenge The New York Times in the Podcasting Race?

0
The Daily didn't become a juggernaut overnight, and The Wall Street Journal's next big audio bet likely won't either. Still, the ingredients are there, and the ambition is obvious.

Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
Digital audio accounts for just 2.8% of overall digital ad spending.

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says

Radio BNM Staff BNM Staff -
The sector is projected to reach $2.6 billion by 2026.

Popular

Why Former Radio Executive Dan Mason Finally Wrote His Life Story

Features 0
"Some of it is personal, some of it involves radio, some of it involves sports broadcasting, which I did, and some of it involves acting, which I did."

Explaining The Difficult Balance in Sports Reporting That the Public Never Considers

Columns 0
"Fans judge reporters by the stories they publish. They never see the ones that stay in a notebook because they don't affect the game, the team or the public."

Can The Wall Street Journal Challenge The New York Times in the Podcasting Race?

Columns 0
The Daily didn't become a juggernaut overnight, and The Wall Street Journal's next big audio bet likely won't either. Still, the ingredients are there, and the ambition is obvious.

WMMS Radio Host Alan Cox Afternoon Drive On Success

Features 0
"If the phones were down and the internet were down and everything was down, I would still be able to do a show, and it wouldn't be fumbling for four hours. "