Tag: Interactive Advertising Bureau

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Why iHeartMedia Can’t Afford to Sell Its Podcast Division

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I don’t know how many companies can afford to give up 40% of their income, but I don’t think iHeart belongs in that camp.

How Miguel & Holly Turned a Layoff Into a Tampa Bay Homecoming

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“Millennials are part of the AC audience now, too! We still want some fun, heart, and drama to start the day.”

Sports Media Loves Second Chances Until Dianna Russini Needs One

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"Dianna Russini doesn't need the sports media's forgiveness. She needs the fans' trust. If she earns it back, the audience will decide her future."

Why Dianna Russini Becoming a Talk Show Host Is Her Biggest Challenge

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You’re basically asking if an electrician can become a plumber. There might be some institutional knowledge that translates, but for the most part it’s an entirely new job with an entirely new skill set required to succeed.

IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies

Business Garrett Searight Garrett Searight -
"The industry is rebuilding its playbook mid-flight."

Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
Digital audio accounts for just 2.8% of overall digital ad spending.

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says

Radio BNM Staff BNM Staff -
The sector is projected to reach $2.6 billion by 2026.

Popular

How Miguel & Holly Turned a Layoff Into a Tampa Bay Homecoming

Features 0
“Millennials are part of the AC audience now, too! We still want some fun, heart, and drama to start the day.”

Sports Media Loves Second Chances Until Dianna Russini Needs One

Columns 0
"Dianna Russini doesn't need the sports media's forgiveness. She needs the fans' trust. If she earns it back, the audience will decide her future."

Why Dianna Russini Becoming a Talk Show Host Is Her Biggest Challenge

Columns 0
You’re basically asking if an electrician can become a plumber. There might be some institutional knowledge that translates, but for the most part it’s an entirely new job with an entirely new skill set required to succeed.

Does This Column Make Me Look Fat? Readers Decide 2027

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"I call this the RockTernative column because it covers the music, attitude, business and lifestyle surrounding both Rock and Alternative."