Tag: Interactive Advertising Bureau

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Skip Bayless Returning To First Take One Friday Per Month

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"I am personally highly entertained by getting to sit across from you."

Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

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Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

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The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

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For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
Digital audio accounts for just 2.8% of overall digital ad spending.

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says

Radio BNM Staff BNM Staff -
The sector is projected to reach $2.6 billion by 2026.

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Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

News 0
Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

Business 0
The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

News 0
For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Judy Markey, Longtime WGN Radio Host, Dies

News 0
The program, which she co-hosted with Kathy Voltmer, spent two decades on WGN Radio and became one of the station’s signature shows.