"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
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"There’s some people out here [that] say, ‘I don’t even watch the game. I tune in for pregame, postgame and after the game to see what they’re going to say,’ so they’ve always had the pulse."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."