Tag: Jimmy Pitaro

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

ESPN Marketing Their ‘Next’ Leaning Too Far Into Their ‘Past’

Columns John Mamola John Mamola -
"It’s a challenge any network, radio, or television station faces: how to reach the next generation without alienating the current one"

ESPN Chairman Jimmy Pitaro: ESPN Direct-To-Consumer In “The First Inning”

Television BSM Staff BSM Staff -
"We thought it was the right thing to do for the sports fan because the trends were not slowing down"

Did the UFC Sacrifice Exposure for a Bigger Check From Paramount, CBS?

Columns John Mamola John Mamola -
"You must wonder—was the focus the exposure or the amount on the check that was cut"

Jimmy Pitaro: ESPN Will Evolve Over Time, Not Replace Cable

Radio BSM Staff BSM Staff -
"This is really meant to be a fresh new option for sports fans that are currently sitting on the sideline"

ESPN Chairman Jimmy Pitaro: Coverage of NFL Not Changing With League Owning 10% of ESPN

Television BSM Staff BSM Staff -
"We’ve been very clear with the NFL from day one that nothing is changing in terms of how we cover the league"

ESPN, WWE Ink Groundbreaking Streaming Deal Set to Launch in 2026

Television BSM Staff BSM Staff -
"ESPN will become the exclusive U.S. home for 10 of WWE’s top events including WrestleMania, SummerSlam, Royal Rumble, and Survivor Series."

ESPN Acquires NFL Network and Additional Assets for 10% Equity Stake

Television BSM Staff BSM Staff -
"We’re creating a premier destination for football fans"

Major League Baseball, ESPN Resume Discussions as Opt-Out Nears

Television BSM Staff BSM Staff -
The mutual opt out of the final three seasons of its $550 million annual agreement between MLB and ESPN included rights to Sunday Night Baseball, the Home Run Derby, and a portion of MLB’s postseason coverage including the wild card round

ESPN Releases Teaser Video For New Direct-To-Consumer Platform

Television BSM Staff BSM Staff -
"As we gear up for this next era with our direct-to-consumer offering this fall, we can’t wait to deliver even more unforgettable moments."

Jimmy Pitaro: ESPN Direct-to-Consumer Platform is Not Looking ‘to Get People to Cut the Cord’

Television BSM Staff BSM Staff -
"I would say that the way we’re looking at this is being additive."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."