Tag: Jimmy Pitaro

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

ESPN Reportedly Reaches Agreement With MLB To Sell All Out-of Market, Some In-Market Games

"The deal, expected to span three years, would mark a significant expansion of ESPN’s baseball portfolio"

ESPN Direct-To-Consumer Launches With New Features Included in ESPN App

"This is a monumental day for all of us at ESPN, for The Walt Disney Company and, most importantly, for our fans"

ESPN Marketing Their ‘Next’ Leaning Too Far Into Their ‘Past’

"It’s a challenge any network, radio, or television station faces: how to reach the next generation without alienating the current one"

ESPN Chairman Jimmy Pitaro: ESPN Direct-To-Consumer In “The First Inning”

"We thought it was the right thing to do for the sports fan because the trends were not slowing down"

Did the UFC Sacrifice Exposure for a Bigger Check From Paramount, CBS?

"You must wonder—was the focus the exposure or the amount on the check that was cut"

Jimmy Pitaro: ESPN Will Evolve Over Time, Not Replace Cable

"This is really meant to be a fresh new option for sports fans that are currently sitting on the sideline"

ESPN Chairman Jimmy Pitaro: Coverage of NFL Not Changing With League Owning 10% of ESPN

"We’ve been very clear with the NFL from day one that nothing is changing in terms of how we cover the league"

ESPN, WWE Ink Groundbreaking Streaming Deal Set to Launch in 2026

"ESPN will become the exclusive U.S. home for 10 of WWE’s top events including WrestleMania, SummerSlam, Royal Rumble, and Survivor Series."

ESPN Acquires NFL Network and Additional Assets for 10% Equity Stake

"We’re creating a premier destination for football fans"

Major League Baseball, ESPN Resume Discussions as Opt-Out Nears

The mutual opt out of the final three seasons of its $550 million annual agreement between MLB and ESPN included rights to Sunday Night Baseball, the Home Run Derby, and a portion of MLB’s postseason coverage including the wild card round

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."