Tag: John Lund

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Could Netflix Home Run Play for Barry Bonds Be a Ticket to His Place in the Hall of Fame?

"You don’t change votes with statistics anymore. You change them with perception."

Does Notre Dame Skipping Bowl Season Really Affect Sports Television?

"Notre Dame skipping the Pop-Tarts Bowl is like Taylor Swift skipping the Grammys. It makes the event a bit less glitzy and dramatic, but the show goes on."

Why Future Radio Leaders Must Invest in Themselves if Others Won’t

"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

Back To The Future With Adult Contemporary Radio

Opinions on the future of radio wildly vary. As also goes the future of Adult Contemporary radio.

Bay Area Sports Collective Adds Three Podcasts To Network

“We are proud to expand our growing podcast network with additional hosts the local Bay Area sports fans know and trust."

Tips On Show Prep And Creating Great Local Content

“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Meeting Your Listeners Creates Audience Loyality

What are you doing to build and nurture that relationship when the battle for the ear is greater than ever?

78 Percent Of Stations Are Playing The Wrong Music

"78% of radio stations are playing the wrong songs, that's been a number we've used in our company for decades. Easily three-fourths of all stations are playing the wrong songs.”

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."