"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."
“This partnership reflects the power of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."