"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
"Too many times in sports radio we focus on which station won a quarter, assuming the runner up has problems to fix. That's not the case here. Both brands performed well."
"Every single show on WIP produced double digit shares, two programs earned 1st place finishes, and Cataldi despite being 2nd had the best share in the market."
"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."