"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
This follows announcements made earlier in the week which saw play-by-play partnerships added with USC and the LA Kings and a new contract for afternoon show co-host Scott Kaplan.
“There has to be a connection with the audience. The sports stuff will do that some of the time, but it’s the personal stuff. It’s the funny stuff that people will take with them and will remember forever.”
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."