"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"You can find something of value in almost everyone you speak to. And I think that really helps make people comfortable and sort of gets the partisanship out of the way."
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."