"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"The Detroit Lions and Dallas Cowboys have become a staple of early Thanksgiving Day programming, but this year’s telecasts outperformed all previous games"
"The first weekend reminded us why the NFL dominates our attention: incredible athletic feats on the field, high-stakes narratives in the broadcast booth, and experiments with media delivery that keep even seasoned fans intrigued"