Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"Through eight games, NBA on ESPN is averaging 1.9 million viewers, an 8% increase over the same point last season and the network's best start since the 2015-16 season, excluding 2020."