Radio Sputnik paid D.C.'s WZHF’s owner Multicultural Radio Broadcasting $722,287 last year to air the Russian state-owned news agency 24-hours a day; meanwhile, in Kansas City, KCXL received $100,217 for its six hours per day.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."