"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
David A. Dein, afternoon host and Production Director at Northwestern Media’s KNWS (Life 101.9)/Waterloo, IA, will move to mornings starting next week.
"I am thrilled to be joining the incredible team at Life 101.9 in Waterloo, IA. I've had great respect and admiration for Northwestern Media for many years.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."