Earlier this year, FOX Corp. chairman Rupert Murdoch made the surprising announcement that he was stepping aside from his duties and passing the reins...
“We were not hitting the advertising numbers due to the audience of the WWE to make the return for our return on investment, to be above the levels that we would accept.”
Furthermore, LIV Golf requested a rights fee for the second year of the contract and a guarantee that some events would air on network television. Fox has reportedly declined both of those terms.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."