"Since the 1980s, LT has narrated every chapter of Lakers basketball, connecting generations of fans, players, coaches and staff while becoming a trusted and unforgettable part of the Lakers experience."
Lakers star LeBron James surpassed the NBA's all-time scoring record on Tuesday night, and TNT benefitted from the milestone ratings wise.
According to Sports Media...
"Teams are only as good as their players. Media brands are only as good as their talent. Their entire value is based on having people that the audience wants to watch or hear."
"Since the 1980s, LT has narrated every chapter of Lakers basketball, connecting generations of fans, players, coaches and staff while becoming a trusted and unforgettable part of the Lakers experience."
"DAZN has been expanding aggressively — merging with ViewLift, a leading provider of streaming and digital solutions deeply embedded in U.S. sports, signaling clear ambitions to break into American local sports markets."