Tag: Lily Shimbashi

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."

"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."