Tag: Local Advertising Projections

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A Stephen A. Smith Reunion With Pat McAfee May Have No Better Time Than Now

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"ESPN has spent years building around star power, and no two stars shine brighter than McAfee and Smith. With New York celebrating its first NBA title in more than five decades, the timing couldn't be better."

The Disappearance of Managers Should Concern All of Us

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"A company's greatest assets walk out the front door every afternoon. Whenever they walk out for the last time, the organization has fewer assets remaining inside the building the next day."

Why Oliver Tree’s Death Matters More to Radio Than You Think

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"In moments like this, the people closest to the audience may have the sharpest read. "

Bicentennial Nostalgia Offers a Powerful Blueprint for Radio Strategy

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"Most listeners alive today have never experienced a national milestone of this magnitude, and most won't see another one."

Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections

Business BNM Staff BNM Staff -
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...

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The Disappearance of Managers Should Concern All of Us

Columns 0
"A company's greatest assets walk out the front door every afternoon. Whenever they walk out for the last time, the organization has fewer assets remaining inside the building the next day."

Why Oliver Tree’s Death Matters More to Radio Than You Think

Columns 0
"In moments like this, the people closest to the audience may have the sharpest read. "

Bicentennial Nostalgia Offers a Powerful Blueprint for Radio Strategy

Columns 0
"Most listeners alive today have never experienced a national milestone of this magnitude, and most won't see another one."

Radio Stations for Sale: How Profitability Is Reshaping Small Markets

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Tradition is nice, but it is not necessarily embraced by advertisers or listeners.