Tag: Mark Schlereth

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

Radio BSM Staff BSM Staff -
"Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station's overall number."

The Top 20 Major Market Morning Shows of 2017 Are…

2017 Jason Barrett Jason Barrett -
The wait is over. It’s time to reveal the sports radio format’s Top 20 Major Market morning shows of 2017. Before we get started...

The Top 20 Major Market Morning Shows of 2016 Are…

2016 Jason Barrett Jason Barrett -
The wait is over. It’s time to reveal the best in the sports radio format for 2016, but before you sprint ahead to see...

Altitude Enters The Denver Sports Radio Picture

Radio BSM Staff BSM Staff -
The worst kept secret in Denver sports radio circles is finally out of the bag! A fifth sports radio station is entering the mix. KSE...

What Makes Radio and Podcasting Different?

Columns Jason Barrett Jason Barrett -
Over the past two years, a rapid interest has developed in podcasting. While it's actually been available for years, and personalities such as Bill Simmons...

Darren McKee – 104.3 The Fan

Features Jason Barrett Jason Barrett -
The first time I became aware of Darren "D-Mac" McKee was in the late 2000's. He was working for AM 950 The Fan in...
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."