Tag: Mark Schlereth

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

"Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station's overall number."

The Top 20 Major Market Morning Shows of 2017 Are…

The wait is over. It’s time to reveal the sports radio format’s Top 20 Major Market morning shows of 2017. Before we get started...

The Top 20 Major Market Morning Shows of 2016 Are…

The wait is over. It’s time to reveal the best in the sports radio format for 2016, but before you sprint ahead to see...

Altitude Enters The Denver Sports Radio Picture

The worst kept secret in Denver sports radio circles is finally out of the bag! A fifth sports radio station is entering the mix. KSE...

What Makes Radio and Podcasting Different?

Over the past two years, a rapid interest has developed in podcasting. While it's actually been available for years, and personalities such as Bill Simmons...

Darren McKee – 104.3 The Fan

The first time I became aware of Darren "D-Mac" McKee was in the late 2000's. He was working for AM 950 The Fan in...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."