Individual streams featuring election-night remarks attracted audiences, including 123,000 views for Texas Senate candidate James Talarico, 39,000 for South Carolina congressional candidate Annie Andrews, and 19,000 for Ohio gubernatorial candidate Amy Acton.
"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."