"Gray is constantly adding new options to our free, over-the-air broadcast sports networks and we are excited to bring this coverage to the passionate and fast-growing Major League Pickleball fan base."
"We are excited that, for the first time in 15 years, fans can watch our games across Cardinals Nation for free and over-the-air, bringing the Cardinals into more homes than ever before."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."