"The opportunity to have in-depth and wide-ranging conversations with Yankees players in a relaxed setting provides a unique opportunity to illuminate their personalities."
“We thought it would be really cool to take that to the next level and have them do an alternative-cast of the game," Matt Duarte, YES’ vice president of strategy and business development said.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."